Our Story

Hello everyone, we are Jessica (fashion designer and fiber artist) and Mike (screen-printer) Shields!

Great Life is our passion-project turned full time business. The brand is fueled by our passion for life on the Lakes, outdoor rec, and the adventure-driven coastal communities scattering the big 5. We think there is nothing better than a day out on the water with friends, so we wanted to use our skillsets to build a brand around what we love, while simultaneously using our platform to support causes that we believe in.

We represent the Great Lakes lifestyle in all we do—from merchandise to mission to our personal lives—and seek to support causes that aid in the welfare of the local environment and those who live in it. This is why we will donate 8% of all proceeds to environmental conservation and restoration science. Read more about it here!
#GreatLifeCauses #Gr8percent

GL is committed to providing the residents and visitors of the Great Lakes States with quality service, content and goods, so shop online, follow us on social, and visit us in our Escanaba store! We hope to earn your support and become one of your favorite Great Lakes-based small businesses. 

Here's to living that #GreatLife 

Mike and Jessica Shields,
Owners, Great Life Brand